EP10: JOE STERANKA – From M.J. to the PGA—Behind the Scenes of Sports Marketing
Palm Beach County’s Joe Steranka has seen and done it all as a sports marketer. Joe joins Cary to share his insights into the power of sports marketing, drawing from years of experience as the former CEO of the PGA of America and a communications strategist at ProServ. Joe also shares key career lessons he’s learned along the way, and words of wisdom for those following in his path.
In this episode, you will learn:
- About Joe’s experience working with some of the biggest names in sports history
- The impact Joe’s marketing strategies have had on the sports industry
- About what it was like to work with Michael Jordan on Air Jordans
- Words of advice for aspiring sports marketers
- Plus more!
Listen now for an inside look at the big business of sports marketing!
