Ken Kennerly, the executive director of The Honda Classic and president and CEO of K2 Sports Ventures, shares his secrets to success in the sports marketing industry, what marketing moves go into creating famous sports events, and his best advice for anyone who is interested in a sports management career.

• Learn how Ken entered the sports management industry
• How he started his own company
• Advice for those who are interested in the sports management industry
• Ken’s philosophy for building client trust
• And more!